JBA Media Group: Experience to serve you better

Celebrate with Style is a publishing venture of JoAnne Alter, president and editorial director of JBA Media Group, and before that, of Vericom Custom Publishing, Inc., both custom publishing companies.

In addition to Celebrate with Style, Alter has created Tips from the Experts, a vehicle that lets business owners and executives share their knowledge, experience, ideas, and advice—powerfully, yet effortlessly!

Publishing and marketing success

What differentiates JBA Media Group from most other marketing businesses? Decades of success in business and consumer writing, editing, and publishing--as well as knowledge of the best and latest integrated marketing strategies. That experience lets us help clients show their knowledge without clichés or the hype that turns customers off. It also lets us keep clients from wasting their money on marketing programs that aren't right for them.

Consumer magazines and newspapers: For 13 years, Alter served as a Contributing Editor of Family Circle magazine. She created special-subject magazines, supplements, and dozens of features read by millions of readers. She also has created multimedia and magazine concepts for what is now Meredith Integrated Marketing. And she created special sections and features for highly diverse publications, such as Self, Better Homes & Gardens, the New York Post, the Journal of Accountancy, and the New York Daily News Sunday Magazine.

Custom marketing programs: Alter has developed customer information programs for many of the world's top pharmaceutical companies. Among them: Novartis, Bayer, Eli Lilly & Company, Solvay, AstraZeneca, and Wyeth—all of which she worked with repeatedly and on multiple projects.

The goal for each of these programs: To provide our clients' customers with interesting and valuable patient care or healthcare business information--not promotional sales pitches--thereby enhancing each client's leadership positioning. To see case-study details of some of the marketing programs Alter created within the health care field, see JBA Media Health.

New programs: The Valued Customer Club, begun by JBA Media Group in mid-2010, is possibly the easiest and most affordable customer loyalty program available for small businesses today. It's offered for free to any business that signs up for an e-mail marketing program.

	JoAnne Alter Publisher and Editorial Director Follow me on Twitter		Adrienne Grace Creative Director
	Corinne Zachary Contributing Editor Follow me on Twitter	Patrick Lucas Technology Consultant Laurie Bain Wilson Contributing Editor